From May 10th to 12th, the 2021 “China Brand Day” event was grandly held at the Shanghai Exhibition Center. The leading role of the brand promotes the formation of a strong domestic market. As a Chinese independent brand in the field of personal protection (PPE), Andanda brought a variety of personal protection (PPE) product displays, and also exhibited self-developed material technology and personalized customization functions. Through “digital technology + safety protection technology “Enable the supply chain and build a characteristic Anjia ecosystem.

At the booth of the Zhenkunhang Industrial Supermarket located in the Shanghai Pavilion, Andanda displayed a variety of “fist” products such as new nano-masks, new flame-retardant clothing, multi-functional safety shoes, head protection series, and fall protection devices. Core material technologies such as nano-melt blown technology, CUTMAX cut-resistant materials, and ABS modification technology were exhibited.

Only by mastering the core technology can we complete the transition from “Made in China” to “Created in China”, and from “Chinese products” to “Chinese brands”. In order to better empower materials and product research and development, Andanda Innovation Center of Excellence (CIE) will be officially put into use at the end of this month. Andanda Excellence Innovation Center (CIE) integrates the functions of material development, testing, intelligent manufacturing, certification, and digital technology development. It has advanced testing and testing instruments and comprehensive testing capabilities. It can conduct professional formula development and process simulation to help customers. Realize a complete set of solutions & consulting services from the raw material end-product end-intelligent manufacturing end.

In addition, Andanda’s customized mini-program debuted at the China Brand Day event, attracting many visitors to experience it. Visitors can choose their favorite style, color and print pattern by touching the screen, and DIY a unique helmet. Andanda’s customization function can realize fast and flexible printing of multi-color, gradient color and complex patterns through front-end personalized customization + back-end manufacturing upgrade, and has the advantages of one-piece customization and fast delivery. The Andanda applet will launch customization functions such as glasses and overalls one after another to meet the individual needs of PPE products.

On the Chinese Brand Day “National Trendy Market” located in the West Square, Andanda also brought a “trendy” outdoor booth. Experiencers can learn about Andanda’s PPE products, and also gain more personal protection knowledge in the game.

General Secretary Xi Jinping proposed to “promote the transformation from Made in China to Created in China, from Chinese Speed to Chinese Quality, and from Chinese Products to Chinese Brands”; this year is the fifth year since the establishment of China Brand Day, and proposed the theme of “Chinese Brands, Shared by the World” . To achieve global sharing, Chinese brands should be self-reliant and self-reliant, strive to build core brand value, enhance their own hard power, and make “Chinese quality” more influential in the world.

Facing the brand development environment where opportunities and challenges coexist, Andanda is constantly seeking, forging ahead, making good products and brands with heart. Protecting life safety is Andanda’s unremitting original intention and mission. It cares for front-line workers, listens to their voices, and provides safe protection for every worker!